Miguel Lucas

Miguel Lucas is a telecommunications engineer with over 25 years of experience in natural language processing, big data and artificial intelligence. He is the first engineer to have won the PRWeek Global Award for Best PR Professional in Europe — a distinction that reflects both a personal trajectory and a broader shift: the moment when technology stopped being a service function in communications and became its leading edge.

He is currently Senior Global Director of Innovation at LLYC, one of the world’s leading communications and marketing consultancies. At LLYC, he built the firm’s technology capability from a three-person team in 2019 to a unit of nearly 100, and leads the development of AI solutions that are redefining how brands understand and manage their reputation in the age of generative AI.

The Third Voice Manifesto is his attempt to name what that shift has produced — and what it demands from those of us still in the room.

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